Trade fairs can be a considerable affair and a serious boost to economic development. Most are not open to the public and are only open to other trades people, but they’re extremely good for those hoping to get more business. There are many hundreds and thousands of trade shows each year. They can range in any service or product from bread to books, from cars to toys. Trade fairs are held all over the world and while they are not accessible to everyone, some open their doors to the public on the last few days in order to make their products available to a wider audience and to keep them in touch with that they are up to.
Trade fairs have a long history and go back many hundreds of years, in fact they go back as far as the late medieval period and their purpose was the same as today in that they wished to sell and show off new products, with the aim of gaining new customers. During the eighteenth century they really took off, with industrial exhibitions becoming more widespread and of course with the industrial revolution they would become more popular still. In those days of course there would not have been the same razzamatazz as there is today and without the banner printing that we rely on to grab headlines and attention.
Preparing yourself for a trade fair is a very good platform to make or break a business. Because this is the golden opportunity to show off what you can do, an opportunity for the company to put on display their goods and services and shout from the rooftops about what they can offer their potential customers. If there is the potential for large scale customers in the shape of other companies that can put lucrative business their way then the trade fair is the ideal opportunity to put it out there how good they really are. They may not have been quite as spectacular as they are now, but all the same they were pretty impressive.
Today trade fairs are extremely popular and in Asia, China dominates over other countries with well over 50% of shows appearing in this country. As members of the public we can enjoy the trade fairs by watching some of them on TV when they appear on the news, whenever there is a new toy or scientific invention or perhaps a new car the news will tell us all about it - the banners will display the shiny colour pictures of their hopefully impressive new invention and we will take a sharp intake of breath at the march of time and progress. As a nation we must appreciate what the trade fair can do for the economy as without it business would not prosper and the world would not see the advancements of science and technology. We must celebrate the continuing existence of trade fairs and the contribution they can make to the economy.